Zhongyu Group Partners with Huazhu Group to Unlock a New Chapter in the Hotel Industry


Release date:

27 Apr,2025

At 10 a.m. on April 25, as the electronic display instantly updated to show "Full," the "Hello Shuozhou Old Town District No. 5 Middle School Hotel" officially went live in Huazhu Group's management system. Representatives from Zhongyu Group’s executive vice president Zhao Jiren, vice president Wang Peng, and general manager assistant Li Shitang, along with other senior leaders, attended the launch ceremony and joined the hotel’s operations team in celebrating this significant milestone.

"Full occupancy is the market's first vote of confidence," revealed Li Bing, the hotel manager, at the ceremony's conclusion. He added that the team has already launched an exclusive membership benefits program, designed to deliver a differentiated experience through enhanced,智能化 services. As guests continue to arrive via Huazhu's integrated system, this project—blessed with high expectations from multiple stakeholders—is now paving the way for Zhongyu Group to explore entirely new possibilities in the service industry.

As a hotel project implemented by Zhongyu Group through a franchise model, "Hello Hotel" has leveraged Huazhu Group's mature operational system since its early planning stages, seamlessly transitioning from preparation to trial operations. During the trial run, under the coordinated management of General Manager Li Bing, the hotel achieved an impressive 30-day occupancy rate consistently above 90%—thanks to dynamic pricing strategies and targeted guest-customer management—laying a solid foundation for its official launch. With this integration into Huazhu Group, the hotel will now benefit from the group’s nationwide traffic channels and advanced digital management systems, further enhancing its operational efficiency.

 

 

In his speech, Zhao Jiren fully recognized the team's achievements, emphasizing that the project embodies dedicated efforts spanning the entire lifecycle—from construction to operation. He specifically highlighted Store Manager Li Bing’s outstanding leadership during the trial-operation phase, noting how her team successfully standardized operations and steadily boosted occupancy rates. Expressing gratitude to all participants, Zhao clearly stated: "Let this launch serve as a new starting point to continuously enhance management effectiveness, delivering passionate service and meticulous operations that ultimately elevate our brand value."

For Zhongyu Group, this collaboration marks a significant breakthrough in the modern service industry. Leveraging its extensive experience in asset management accumulated through its core engineering construction business, the group has successfully unlocked the value of its existing resources by partnering with a leading hotel management brand. Moving forward, the company will use this partnership as a model to gradually build a dual-driven business ecosystem centered on "investment + operations."

Notably, the launch of "Hello Hotel" has also created new opportunities for business synergy within the Zhongyu Group. The group company was fully involved in the hotel's hardware renovation project, leveraging its prefabricated construction technology at an impressive 60% application rate—providing a replicable solution that can be scaled to future projects of a similar nature.

"Full occupancy is the market's first vote of confidence," revealed Li Bing, the hotel manager, at the ceremony's conclusion. He added that the team has already launched an exclusive membership benefits program, aiming to deliver a differentiated experience through enhanced,智能化 services. As guests continue to flow in via Huazhu's integrated system, this project—blessed with high expectations from multiple stakeholders—is now paving the way for Zhongyu Group to explore entirely new possibilities in the service industry.


Publicity Department, Zhao Rong